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A parisian general bookshop, named "the happiness", offers a selection of books for the entire family.
Service
Client
Logo
Le Bonheur
From
Year
Montrouge, FRANCE
2017
A visual and joyful alphabet to evocate literature.
Transversal connexion
The store is named after Agnès Varda’s movie: « The happiness ». Type choice also referred to the same work. Color palette has been made closely for both store interior design and communication: bright colors for each store and literature sections and logo, and a dark blue as shopfront and monochrome communication version.
Paper in paper.
A visual and joyful alphabet, using shapes to refer to emotions, evoking literation though new signs.
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