Bonheur_Banieres_PP-12.jpg

A parisian general bookshop, named "the happiness", offers a selection of books for the entire family.

Service

Client

Logo

Le Bonheur

From

Year

Montrouge, FRANCE

2017

Bonheur_Banieres_PP-09.jpg
Bookshop_boheur.png

A visual and joyful alphabet to evocate literature.

LeBonheur_Plan de travail 1 copie.png
Transversal connexion

 

The store is named after Agnès Varda’s movie: « The happiness ». Type choice also referred to the same work. Color palette has been made closely for both store interior design and communication: bright colors for each store and literature sections and logo, and a dark blue as shopfront and monochrome communication version.
 

Bonheur_Cartes_PP-18.png
Bonheur_Cartes_PP-17.png

Paper in paper.

bonheur_bag_blanc.png
bonheur_bag_bleu.png
Bonheur_Banieres_PP-10.jpg
A visual and joyful alphabet, using shapes to refer to emotions, evoking literation though new signs.