A parisian general bookshop, named "the happiness", offers a selection of books for the entire family.
A visual and joyful alphabet to evocate literature.
The store is named after Agnès Varda’s movie: « The happiness ». Type choice also referred to the same work. Color palette has been made closely for both store interior design and communication: bright colors for each store and literature sections and logo, and a dark blue as shopfront and monochrome communication version.