Define to design
Let's identify your needs
Present yourself as you want the others to see you and make sure people will get the right perception of your project.
SUBJECT
who / what / when / where / why / how
What is your company/product/event?
What are your specificities?
CONTEXT
target / market / competition
Define your actual and potential audience/market/competition.
AMBIANCE
values / tone
How do you want people to see you?
Which particular angle do you want to share? Which value? Which tone?
