The Ferme de la Fraternité (farm of fraternity) is a multiple activities farm, located in south of France, where trees, flowers, bees and old people residents are living in harmony.
Ferme de la Fraternité
3 very different activities
The team wanted the logo to reflect all their different business activities equally. One of the solution was to work on the symbol of the place itself, because in french a "farm" is both a place and a business. A place to host bees, trees and people.
Creating an image which perfectly reflect someone else vision and activity can take few rounds to the final version.